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Hospital Ads: They're Everywhere
Source: Crain's New York Business

July 31, 2011

New York area hospitals are ramping up their respective advertising campaigns to record levels.

July 30, 2011

Syosset Hospital's Dr. Alan Geiss discusses the health risks faced by obese individuals and when bariatric surgery is appropriate.

July 29, 2011

Twenty-four high school students are participating in the Hofstra North Shore-LIJ School of Medicine's "Scholars Pipeline Program," a five-year program aimed at exposing academically gifted students from economically or educationally disadvantaged backgrounds to possible healthcare careers.

July 29, 2011

The father-and-son team of nuBest Salon and Spa's Michael and Jamie Mazzei have shared a lot in common working side-by-side for 22 years – and now that bond is even stronger. Jamie, 42, donated a kidney to his father Michael, 71, who underwent successful transplant surgery on July 19 at North Shore University Hospital.

July 28, 2011

LIJ Medical Center has been awarded a $3.85 million federal contract to partner with Queens College's Queens World Trade Center Clinical Center of Excellence to increase access to medical and mental health services for 9/11 first responders.

July 28, 2011

Hemoglobin A1c (HbA1c) measurements can be used as a reliable screen for undiagnosed diabetes, prediabetes, and dysglycemia in emergency settings, according to a study published in Diabetes Care by LIJ Medical Center's Dr. Robert Silverman and colleagues.

July 28, 2011

North Shore-LIJ's Chair of Population Health Dr. Jacqueline Moline is interviewed by CNN about the high rate of blood cancers among first responders to the World Trade Center terrorist attacks on 9-11.

July 28, 2011

The American Irish Historical Society has named North Shore-LIJ President and CEO Michael Dowling as its 2011 Gold Medal recipient.

July 27, 2011

North Shore University Hospital neurosurgeon Dr. Alon Mogilner is offering patients with chronic LSS a new alternative treatment called MILD (minimally invasive lumbar decompression).

July 27, 2011

History was made this week when the Hofstra North Shore-LIJ School of Medicine welcomed its inaugural class of 40 students -- New York State’s first new allopathic medical school in 40 years and the 133rd in the US.

July 27, 2011

Plainview Hospital emergency physician Dr. Alan Kaplan offers tips to seniors and others struggling to survive the summer heat wave.

July 27, 2011

North Shore-LIJ's Chief HR Officer Joseph Cabral was among those named by Governor Cuomo to the Long Island regional economic development council.

July 27, 2011

Newsday editorial lauds the arrival of the inaugural class of the Hofstra North Shore-LIJ School of Medicine, saying its impact on generating high-paying, high-tech jobs will fuel the region's economic growth.

July 27, 2011

Peninsula Hospital Center in Far Rockaway announced this week that it may be forced to close because of financial problems.

July 26, 2011

North Shore University Hospital's newly opened Katz Women's Hospital offers a new model for women's health care that includes obstetrics, gynecology, labor and delivery, infertility and reproductive treatment and diabetes education, among other services.

July 26, 2011

The Monter Cancer Center's Dr. Lora Weiselberg weighs in on a large new study showing that a lymph node-sparing test does not lead to longer survival times for women undergoing lumpectomies whose early-stage breast cancer has spread microscopically.

July 26, 2011

With classes scheduled to begin on August 1, the inaugural class of 40 students arrived this week at the new Hofstra North Shore-LIJ School of Medicine, where they were welcomed by Dean Lawrence Smith, MD, North Shore-LIJ President & CEO Michael Dowling and Hofstra President Stuart Rabinowitz.

July 25, 2011

The varicella vaccine has nearly wiped out deaths from chickenpox in the United States, a new study shows.

July 25, 2011

Moody's Investors Service has upgraded the credit rating of North Shore-LIJ's bonds.

July 25, 2011

A new study suggests that children under age 10 with ADHD may be unable to cross the street safely on their own -- findings that Cohen Children's Medical Center's Dr. Andrew Adesman says reinforces the notion that kids with ADHD are more at risk in certain situations.

July 25, 2011

Thanks to recently expanded coverage, Medicaid enrollees of all ages are now eligible for smoking cessation services.

July 25, 2011

While some think it's ugly and advocate for its demolition, the Maritime Union Building in Greenwich Village -- later renamed the O'Toole Building when it was acquired by the now-closed St. Vincent's Hospital -- has landmark status in the city and will be preserved as part its redevelopment as North Shore-LIJ's Center for Comprehensive Care.

July 25, 2011

To help people recover from tennis elbow, researchers at Lenox Hill Hospital's Nicholas Institute of Sports Medicine and Athletic Trauma found that use of a Thera-Band FlexBar helps people strengthen the joint without recreating the symptoms.

July 24, 2011

Newsday columnist Ellis Henican applauds the work of Lawrence Smith, MD, founding dean of the Hofstra North Shore-LIJ School of Medicine, and North Shore-LIJ's physician-in-chief, in laying the foundation for the new medical school, where the inaugural class of 40 students arrived this week.

July 24, 2011

After years of preparation and planning, investment, approvals and finally recruiting, the Hofstra North Shore-LIJ School of Medicine welcomed its inaugural class of 40 students on Monday for an orientation as the state’s newest medical school heads into session.

July 22, 2011

North Shore-LIJ's head of women's health Dr. Neeta Shah discusses her efforts to spread the word about disease prevention and true wellness care.

July 22, 2011

The inaugural class of 40 students who arrive July 25 at the Hofstra North Shore-LIJ School of Medicine will be trained immediately as emergency medical technicians so they can respond to 911 calls handled by North Shore-LIJ ambulances.

July 21, 2011

The North Shore-LIJ Health System is teaming up with the Institute for Healthcare Improvement for a 21-month-long partnership to reduce sepsis deaths in hospitals and pursue other initiatives aimed at improving the quality of care.

July 21, 2011

LIJ Medical Center has been approved for a five-year, $3.85 million federal contract to partner with the Queens World Trade Center Clinical Center at Queens College to increase access to medical and mental health services for WTC responders in Queens.

July 21, 2011

Based on their success in Union, NJ and other metropolitan areas in 22 states nationwide, satellite emergency departments such as the one proposed by North Shore-LIJ in Greenwich Village may be the wave of the future.

July 21, 2011

Michael and Jamie Mazzei have worked side by side for 22 years at their nuBest Salon and Spa in Manhasset. But the prestigious salon is without the father-son team that makes it click this week. They're recovering at North Shore University Hospital, where on Tuesday the son gave father one of his kidneys.

July 21, 2011

A Long Island couple who happen to share the same birthday (July 19) got the best present imaginable: their first baby was born at LIJ Medical Center -- on Tuesday, July 19, meaning all three will share the same birthday.

July 21, 2011

The Feinstein Institute for Medical Research and Cohen Children's Medical Center are among this year's recipients of grants from the St. Baldrick's Foundation.

July 20, 2011

A Smithtown teen who suffered for years from a hellish medical condition has a new life, thanks to deep-brain stimulation surgery at North Shore University Hospital that yielded almost miraculous results.

July 20, 2011

A Massapequa mother and father who both share July 19th as a birthday welcome a baby boy at LIJ Medical Center -- on Tuesday, July 19.

July 20, 2011

As evidenced by last year's bankruptcy and closure of St. Vincent's Hospital in Manhattan, hospitals that serve a high proportion of lower-income, uninsured patients are struggling to survive.

July 20, 2011

Cohen Children's Medical Center recently opened the new Gertrude and Louis Feil Pediatric Intensive Care Unit, which features eight single-bedded rooms built at a cost of $7.8 million.

July 20, 2011

LIJ Medical Center Has been awarded a five-year, $3.85 million federal contract to partner with the Queens World Trade Center (WTC) Clinical Center of Excellence at Queens College to increase access to medical and mental health services for WTC responders in the borough of Queens.

July 20, 2011

Type 3 diabetes can be an especially trying disorder for those who are diagnosed with it, and the connection between diabetes and Alzheimer's disease adds to the concerns of Type 3 patients, says North Shore University Hospital neurophysiologist Dr. Paul Mattis.

July 20, 2011

With opponents suggesting that Republican presidential candidate Michele Bachmann's migraines might make her unfit to be president, North Shore-LIJ pain management expert Dr. Robert Duarte says migraine headaches are a manageable condition that can be treated effectively.

July 20, 2011

Psoriasis and eczema both cause red, scaly skin rashes, but the similarities between the two common, distressing conditions typically end there.

July 20, 2011

The value of annual mammograms for women in their 40s -- the topic of a lingering debate among health policy and advocacy groups -- has drawn resounding support from the nation's largest group of obstetricians/gynecologists.

July 19, 2011

Dr. Marc L. Gordon of the Zucker Hillside Hospital campus of the Feinstein Institute and other Alzheimer's experts react to a new study suggesting that more than half of Alzheimer's cases globally could be prevented if modifiable risk factors such as depression, obesity and smoking were eliminated.

July 19, 2011

As part of a community outreach initiative to train the next generation of healthcare professionals, the Hofstra North Shore-LIJ School of Medicine recently launched the second summer season of its Gateway Scholars Pipeline program.

July 19, 2011

Feinstein Institute Alzheimer's researchers were among those from around the world who gathered earlier this week at the Alzheimer's Association International Conference in Paris.

July 19, 2011

Giving the ovaries a rest when young women with breast cancer are undergoing chemotherapy may help prevent early menopause and preserve fertility.

July 19, 2011

Newsday lists Long Island's top gynecological oncologists, as compiled by the consulting group Castle Connolly.

July 19, 2011

As part of its continuing features on Long Island's "Top Doctors," as compiled by the consulting group Castle Connolly, Newsday offers consumers the latest facts on diagnosing and treating ovarian cancer, highlighting the expertise of North Shore-LIJ gynecological oncologists Dr. Andrew Menzin and Dr. John Lovecchio.

July 19, 2011

Doctors had already determined that second-hand smoke causes hearing problems in older people as they age, but a new study shows hearing loss may begin as early as childhood. Lenox Hill Hospital ENT Dr. Linda Dahl reacts to the findings.

July 19, 2011

A kidney transplant at North Shore University Hospital was the latest joint venture of Michael and Jamie Mazzei, the father and son who operate one of Long Island’s premier beauty and style establishments, NuBest Salon and Spa in Manhasset.

July 19, 2011

The Feinstein Institute for Medical Research is leading a lupus clinical study to determine whether vitamin D can stop or slow down the part of the body that can overactivate the immune system and trigger lupus troubles.

July 18, 2011

Dr. Andres Huberman, medical director of Project Outreach, a Mineola-based substance abuse treatment facility of Zucker Hillside Hospital, discusses the epidemic of prescription drug misuse and abuse, why it's happening and how the problem should be addressed.

July 18, 2011

Lenox Hill Hospital psychiatrist Dr. Alan Manevitz discusses the results of a study published this week in the Lancet showing that two antidepressants commonly prescribed to people with dementia appear to be no better than a sugar pill at easing the symptoms of depression in Alzheimer’s patients.

July 18, 2011

Supplements of milk and soy protein lowered blood pressure modestly among hypertensive patients, according to a new small study.

July 18, 2011

Lenox Hill Hospital's Dr. Spyros Mezitis weighs in on an Australian research study showing that a drug initially designed to raise levels of "good" HDL cholesterol has an unexpected benefit in people with type 2 diabetes: it lowered their blood sugar.

July 18, 2011

The North Shore-LIJ Health System’s sixth annual benefit concert featuring singer/songwriter Carly Simon raised a record-setting $1.2 million for The Feinstein Institute for Medical Research.

July 18, 2011

In the wake of layoffs at Richmond University Medical Center, this Staten Island Advance editorial suggests the hospital should expedite talks to formulate an alliance with the North Shore-LIJ Health System or Mount Sinai Medical Center.

July 17, 2011

A decade after the World Trade Center attacks, North Shore-LIJ's chair of population health Dr. Jacqueline Moline says the fear of cancer continues to stalk first responders who worked in the toxic, debris-filled air.

July 17, 2011

With the expertise of Dr. Steven Schneider and Dr. Mark Mittler, Cohen Children’s Medical Center offers world-class pediatric neurosurgical services.

July 15, 2011

As Father Thomas Hartman, beloved member of the "God Squad," recently celebrated his 65th birthday, the Feinstein Institute's Dr. David Eidelberg and other Parkinson's researchers continue to seek a cure to the disease that has slowed the well-known priest, counselor and Emmy Award-winning broadcaster.

July 15, 2011

New research may bring scientists one step closer to developing a vaccine that protects against hundreds of strains of meningococcus B, the most common cause of bacterial meningitis.

July 15, 2011

This Newsday editorial applauds progressive medical education programs like those being adopted at the new Hofstra North Shore-LIJ School of Medicine that put an emphasis on "people skills."

July 15, 2011

The North Shore-LIJ Health System has received a $500,000 federal grant to establish a health center at Brian Piccolo Middle School 53 in Far Rockaway.

July 14, 2011

North Shore-LIJ obstetrician Dr. Victor Klein says technology advances have significantlly improved the success rate of couples struggling to conceive a child.

July 14, 2011

The Commission on Cancer of the American College of Surgeons recently granted a three-year accreditation with commendation to Franklin Hospital.

July 14, 2011

North Shore-LIJ's Susan Shevlin talks about the demand for nurses and other healthcare jobs.

July 13, 2011

A small pilot study of wireless mobile sensors used by a group of retirees suggests the technology may be useful in detecting meaningful changes in seniors' health, researchers at Dartmouth College report.

July 13, 2011

Lenox Hill Hospital's Dr. Len Horovitz responds to a new study that found that the power of the placebo effect left asthma patients thinking that real and fake drugs were doing the same level of good, even though the real medication actually had a much greater physical effect on their lungs.

July 13, 2011

The North Shore-LIJ Health System and the Institute for Healthcare Improvement (IHI) have announced a new strategic partnership that will demonstrate key improvements in hospital quality and enable the two organizations to test new ways to prevent sepsis and manage its most harmful effects through earlier recognition.

July 13, 2011

Huntington Hospital's Dr. Bruce Gerberg discusses the use of the HPV vaccine Gardasil in boys.

July 12, 2011

A plan by the Suffolk County Legislature to stave off the closing of a Coram health center could lead to hundreds of layoffs at other county-funded clinics and tens of thousands of lost patient visits.

July 12, 2011

Doctors could identify more patients who may benefit from aggressive cancer screening by updating family cancer histories every few years, new research finds.

July 12, 2011

New research in the Annals of Family Medicine says hot beverages like coffee or tea have antimicrobial properties and drinking hot tea or coffee is associated with a lower risk of carrying MRSA bacteria within the nasal passages.

July 12, 2011

Dr. Christine Ginnocchio of North Shore-LIJ Laboratories and other researchers presented a study this week at the annual meeting of the International Society for Sexually Transmitted Diseases (STD) Research, showing that an STD called Trichomonas vaginalis is highest in women over age 40.

July 12, 2011

Feinstein Institute researcher Dr. Marc Gordon reacts to new studies about how longer-lasting radioactive "tracers" used in the brain-scanning process could allow for wider use of the imaging technique that, to date, has required costly equipment.

July 11, 2011

North Shore-LIJ's Dr. Barry Kaplan responds to a US National Heart, Lung, and Blood Institute study that found that many US hospitals don't follow recently revised guidelines for the appropriate use of balloon angioplasty and stenting in patients who have a blocked coronary artery after a heart attack.

July 11, 2011

Patients of North Shore-LIJ recently became "surgeons for a day” when they were allowed to test drive the da Vinci robot used by gynecological oncologists at LIJ Medical Center and North Shore University Hospital.

July 11, 2011

Birth doulas support parents at Staten Island University Hospital through labor and delivery, helping them navigate the labyrinths of birth and hospital procedure.

July 8, 2011

Eleven North Shore-LIJ hospitals have received the American Heart Association/American Stroke Association's "Get with the Guidelines" Stroke Quality Achievement Award.

July 8, 2011

North Shore-LIJ President and CEO Michael Dowling was recently named a recipient of the 2011 CEO IT Award, co-sponsored by Modern Healthcare magazine and the Healthcare Information and Management Systems Society.

July 8, 2011

North Shore-LIJ's Neurosurgery Chair Dr. Raj Narayan discusses the recovery of US Rep. Gabrielle Giffords from a gunshot wound to the head and whether she will ever be capable of returning to Congress.

July 7, 2011

Cancer patients with blood clots gain no benefit from the insertion of an inferior vena cava filter (IVCF) to the anticoagulant medication fondaparinux (Arixtra), according to research presented July 7 at the 14th World Conference on Lung Cancer by North Shore-LIJ's Dr. Myra Barginear.

July 7, 2011

New York is one of the nation's slimmest states - even though a quarter of its population is obese, according to a report released last week.

July 7, 2011

Lifeguards and a nurse-anesthetist at Staten Island University Hospital are credited with saving the life of an 11-year-old boy, who nearly drowned last week on Staten Island.

July 6, 2011

A Long Island boy is tic-free after undergoing successful deep brain stimulation surgery for Tourette Syndrome at North Shore University Hospital.

July 5, 2011

Lenox Hill Hospital's Dr. Suzanne Steinbaum reacts to a JAMA study that says leading a healthy lifestyle -- including not smoking, keeping weight down, exercising regularly, and eating a healthy diet -- can dramatically reduce risk of sudden cardiac death.

July 5, 2011

Staten Island University Hospital's Dr. Theodore J. Strange has been confirmed to the state Public Health and Health Planning Council.

July 5, 2011

North Shore-LIJ pain management expert Dr. Robert Duarte urges consumers not to overreact to last week's recall of the over-the-counter pain reliever Tylenol.

July 5, 2011

Most urgent angioplasty procedures performed in the US are warranted, but the same can't be said for those done on a non-emergency basis, according to new research findings that North Shore-LIJ's Dr. Barry Kaplan says should be interpreted carefully.

July 5, 2011

North Shore-LIJ's Dr. Lyle Leipziger and other plastic and reconstructive surgeons discuss the ideal candidates for liposuction.

July 5, 2011

Massage therapy may be better than medication or exercise for easing lower back pain in the short term, a new government-funded study suggests.

July 5, 2011

Contrary to current thinking, environmental factors may play a larger role than shared genes in the development of autism, a new study in twins suggests.

July 5, 2011

Youngsters who aren't talking at age 2 generally aren't at risk for future behavioral or emotional problems as a result, suggests new research.

July 3, 2011

A growing number of women struggling to have a baby are getting weight-loss surgery to boost their fertility, although North Shore-LIJ fertility specialist Dr. Avner Hershlog says it should only be considered as a last resort.

July 2, 2011

In the wake of a recent spate of drownings in the New York area, North Shore-LIJ's director of health education Rosemarie Ennis and Cohen Children's Medical Center nurse educator Debbie Ricardi offer parents guidance on how to keep their children safe during this summer swimming season.

July 2, 2011

A 13-year-old Mets fan who underwent brain surgery last December at Cohen Children's Medical Center was a special guest at CitiField during the team's Subway series with the Yankees.

July 1, 2011

Hospitals and physician networks have invested millions of dollars in the past several years on electronic medical record technology designed to move patient data quickly and painlessly, but some of the systems don’t communicate well with each other.

Last Update

July 5, 2011

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